Tag Archive for: AI workflows

Profuz LAPIS powerfully masters AI-choreographed workflow symphony at IBC2025

/in /by

“We have been very impressed with the functionalities and performance of Profuz LAPIS as our Media Asset Management platform… It is not a run of the mill digital asset AV management system, as it offers so much more in terms of functionality and features, and we have seen significant productivity gains and positive user feedback.”
Alain Mielle, Head of Innovation, Council of Europe


For immediate release – 30 July 2025, Sofia, Bulgaria – European developer Profuz Digital will present at IBC Stand 8.A88, the latest additions in the powerful AI-enabled Profuz LAPIS digital media asset management system. Profuz LAPIS is more than just another digital media asset management system that integrates AI—it is a sophisticated orchestration platform that coordinates AI-powered tasks in powerful symphony. Instead of simply running different AI engines independently, LAPIS skilfully strategizes an organisation’s entire workflow by distributing and coordinating tasks across multiple AI processing engines, creating an efficient masterpiece.

Traditional AI-powered media asset management systems tend to treat AI engines as separate tools, resulting in a more fragmented outcome that requires time-consuming manual intervention. LAPIS, however, harmonises AI capabilities into a unified workflow, where data is processed in layers and enriched at every stage. LAPIS brings cumulative benefits rather than working in isolation, so that each AI engine’s output enhances overall results. LAPIS combines data from multiple sources — such as speech recognition paired with face detection in order to create richer and more accurate insights.

Already adopted by many organisations such as Canal+ France, Council of Europe, Bulgarian National Radio and others, Profuz LAPIS delivers a revolutionary solution to the industry, loaded with every tool and feature required to manage multiple TV channels. It is designed to organise media assets that include movies, documentaries, series, clips, and promotions for categorisation, advanced searching, filtering, meta data tagging and sorting, by effortlessly providing centralised, secure, and reliable efficiency in one powerful elegant solution, streamlining workflows and boosting productivity.

As an example, the Council of Europe already relies on Profuz LAPIS to conduct a wide variety of tasks such as content ingest, storage, and advanced media library searches, using its AI capabilities to further accelerate creative workflows and automate experience delivery at scale. With Profuz LAPIS working within the Cloud, it has enabled the Council of Europe to streamline its workflows and operations, allowing for numerous speaker session recordings in several languages, at various resolutions.

The head of innovation at the Council of Europe, Alain Mielle said, “We have been very impressed with the functionalities and performance of Profuz LAPIS as our Media Asset Management platform. In our opinion it is the “Rolls Royce” platform of this industry sector, offering a competitive and attractive price tag. It is not a run of the mill digital asset AV management system, as it offers so much more in terms of functionality and features, and we have seen significant productivity gains and positive user feedback.”

New additions in Profuz LAPIS to be presented at IBC2025 include the new “Multi-AI Processing Integration” feature that seamlessly manages the correlation of various AI engines for the purposes of transcription, translation, object detection, face recognition and more. The LAPIS system delivers optimised performance by distributing workloads efficiently, LAPIS minimises processing time while maximising accuracy, ensuring that organisations can work faster and smarter.

In addition, LAPIS now features “Smart Task Distribution” which means it does not need to rely on one single AI engine, but instead, analyses the nature of each task and assigns it to the most suitable available engine. For example, “speech-to-text” tasks may be directed to a particular specialised engine, while another engine might manage complex translations. An illustration of how the Smart Task Distribution works in LAPIS is that it selects the most suitable engine based on metrics such as language, category, genre and so forth. An English comedy series handled by one engine, while at the same time, a Dutch science documentary managed by another is a working example in play. Confidential material is selected and managed sensitively too in LAPIS with appropriate engines chosen for in-house processing, and others for cloud engines.

Other new features and capabilities added to the LAPIS system since NAB2025 to be showcased at IBC include – subtitle translation with intelligent time slot management; voice synthesis obtained from timed texts; speaker identification within speech-to-text; multiple optional servers for AI and media processing such as transcription, translation, object detection, face recognition, text extraction, conversion, transcoding and others, that include intelligent distribution of tasks. Other functionalities include volume meter and slow motion control tools in the media player, image, audio and text file editors and a brand new timeline media editor and more. A comprehensive list of what’s new in LAPIS for IBC 2025 is available here: https://profuzlapis.com/downloads/.

Ivanka Vassileva, CEO of Profuz Digital noted, “Profuz LAPIS makes a fundamental difference to an organisation, irrespective of size, as it is a powerful “one-stop-shop” for managing digital assets, allowing users to organise and find what is required in an instant with an intuitive filter structure that is tailored to an organisation’s exact needs. LAPIS brings game-changing feature enhancements to IBC that further enriches the user experience. IBC provides the perfect space to showcase these exciting advancements, and we look forward to welcoming people to meet us there to show them how our software can benefit them, now and in the future.”

Visit the dedicated product website here www.profuzlapis.com. To see Profuz Digital technology in action at IBC2025 (Stand 8.A88), book a meeting via this link https://lapis.pbteu.com/object-preview/685d1f06b93c81bcebd42572%401

Profuz Digital sets the Standard for AI Excellence in Localisation and Broadcast at IBC

/in /by

Profuz LAPIS at IBC2024 – Integrated AI evolution and collaboration securing the future

For immediate release – 26 September 2024, Sofia, Bulgaria – Profuz Digital reports a showstopping IBC in Amsterdam as visitors queued each day to see the latest editions of Profuz LAPIS and SubtitleNEXT. Profuz Digital brings to the industry a fresh approach offering unbeatable efficiency, maintainability, and support, and was the star of the conversation powering revolutionary features applauded by customers for its transformational workflow capabilities that help set the standard of AI-enabled digital media asset management workflows and subtitling localisation platforms.

The Profuz Digital team illustrated at IBC how its latest AI enhancements are shaping the future of media workflows by simplifying complex repetitive tasks to enhance productivity so media professionals can devote more time to creating compelling content. While AI was the catchphrase of the event, Profuz Digital is certainly no newcomer to AI and has been offering practical integrated AI for some time within Profuz LAPIS.

Profuz LAPIS is a comprehensive workflow solution, evolving constantly, streamlining workflows, boosting collaboration, and accelerating content creation. It is a one-stop shop for anything file-related. The digital asset management arena is an overcrowded zone, but no other platform has the “Profuz Digital formula,” that has been shaped from decades of experience, proven performance, and flexibility. With unparalleled quality, and ability to integrate with other workflows, Profuz LAPIS is the obvious choice for most Media and Entertainment organisations that are serious about future success.

The LAPIS system uses advanced AI to speed up or replace manual processes and provides users with innovative tools to search, edit, manage and create media content from any device such as desktop PC, laptop, tablet, mobile phone from any location. LAPIS allows effortless connection to multiple cloud and local AI engines to enhance content, data processing, including video and sound generation, enhancement, restoration and image scaling. LAPIS can also extract text from video and images, refine audio transcription which includes speech to text processing in all languages; translation from audio and much more. Driven by user feedback, dedication to empowering the M&E industry with the integration of AI in LAPIS, Profuz Digital continues to add innovative features, promising an exciting evolution that benefits live sports production, localization, broadcasters and other sectors. Within broadcasting alone, TV channels, radio stations, and streaming platforms rely on efficient intelligent systems like LAPIS to manage their extensive libraries of videos, audio clips, graphics, and other content. Production companies need to manage assets throughout the content creation process, from pre-production to post-production.

The newly released SubtitleNEXT version 5.13 at IBC offers a versatile solution for enhancing subtitling tasks with ease with the additional ability to create and edit audio descriptions. The module is packed full of exciting new enhancements such as a shiny new default screen layout and template for audio description, subtitle-free video preview, improved handling of reintroduced news in news rundowns, quicker application startups and loads more that makes work easier for localisation practitioners. Visitors to the show were enamoured with SubtitleNEXT live, its offline preparation and QC capabilities as well as the new audio description add-ons.

“We had an incredible IBC, meeting up with wonderful people in the industry, long-standing and potential new customers and partners. We received positive feedback regarding the latest versions of SubtitleNEXT and Profuz LAPIS, and overall, turnout this year was greater than what we experienced last IBC. Our stand provided a front-row seat to explore how the transformative power of the AI-enabled Profuz LAPIS system can bridge the gap in workflow infrastructure. Attendees could see that LAPIS appeals to all company shapes and sizes, from small studio localisation departments right through to major broadcasters.” Ivanka Vassileva, CEO of Profuz Digital commented, “Many clients who came to view our subtitling software were also captivated by the LAPIS UI print screen on the stand and wanted to know more about it. We had interesting conversations about future investments, innovation, integration, ROI, efficiency, future security, and other trends. The latest AI capabilities impressed many visitors to the stand with comments suggesting our CTO Kamen Ferdinandov must be an ingenious gift to the industry sent from above to show us the vital importance of how a flawless workflow should work! It was clear to all who came to see us that the possibilities are inexhaustible and inspiring.“

“Workflows can be unnecessarily complicated, and our aim is to make it simple by helping our customers automate the heavy lifting, giving them plenty of creative time. Any organisation dealing with large amounts of digital media content, irrespective of its size or industry sector, can benefit from LAPIS as it optimises content workflows, enhances collaboration, maintains brand consistency, complies with copyright and licensing requirements, and delivers compelling media experiences to target audiences.” noted CTO Kamen Ferdinandov at Profuz Digital, “We have spent the last year fine-tuning Profuz LAPIS to make it more efficient than ever to increase productivity and lower costs. The interoperability factor within LAPIS gives it an advantage to operate seamlessly, even with the other systems in a company that have completely different tools. LAPIS can exchange and use media assets such as video, audio, images, and metadata without compatibility concerns getting in the way. The scalable architecture, ability to tightly integrate our software with existing workflows on-premise, in the cloud, or both, and the fact we are able to respond quickly to our client’s changing needs, makes investing in Profuz LAPIS an obvious strategic move towards “future-proofing” media assets and releasing the organisation’s full potential.”

Valued customer Monica Paolillo from IT Pros localisation studio in Italy was filmed on the Profuz Digital stand on the IBC show floor and spoke about localisation workflows and the role of AI with CEO of Profuz Digital Ivanka Vassileva. Watch the video here via YouTube to catch a glimpse of what Profuz Digital’s customers are saying (courtesy of Kit Plus News).
https://youtu.be/Ak1iTF4pV14?feature=shared

Profuz Digital returns to IBC in 2025 from 12-15 September in Amsterdam with evermore groundbreaking advancements to share. Stay in the conversation here www.profuzdigital.com


Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Find out more about Profuz LAPIS here www.ProfuzLAPIS.com;
More about NEXT-TT here https://subtitlenext.com/product-line/platform/

Profuz Digital unveils LAPIS Workflow Innovation Upgrades at NAB 2024

/in /by

Entire Media Lifecycle Management with AI workflows – from Planning to Archiving, from News Gathering to Social Media Publishing, from Pre-Production to Localization

For immediate release – 3 April 2024, Sofia, Bulgaria – Specialist systems integration developer Profuz Digital presents for the first time at NAB Show 2024 in Las Vegas from 13 – 17 April, the latest version of Profuz LAPIS – its powerful all-in-one digital media workflow asset management system.

Profuz LAPIS is a remarkable open, cloud-native, and versatile system that scales instantly to connect to other open technology and can be used as an advanced, dynamic content engine, providing archiving and database functionality within a company’s existing management business process infrastructure.

Adopted by many global organizations such as the likes of CANAL Plus and the Council of Europe, LAPIS provides businesses with a central, commanding console dashboard to search, review, interact and process media and data held across a wide range of local, remote and cloud-based storage systems. LAPIS users can organise and find content instantly, using the intuitive filter structure tailored to their specific requirements of this high-volume, high-pressure system. The open LAPIS software ensures companies can build future-proof workflow infrastructures that are capable of virtually unlimited expansion.

The Profuz LAPIS system can be used for every part of a company’s workflow, from content ingest and storage to advanced media searches and publishing. LAPIS uses advanced AI to further accelerate and streamline creative workflows by automatically updating and reassessing assets by integrating data into the content engine and avoiding manual processes.

At NAB2024, Profuz Digital’s senior software architect Boris Petrov will present the latest version of the Profuz LAPIS platform, which includes its stunning new AI capabilities such as semantic search features, advanced speech-to-text and text-to-speech capabilities, and much more. Profuz LAPIS is central to project management, distribution and archiving, and allows complex projects and processes to be reshuffled between media management and various editing environments that creative teams need to use. Boris Petrov will be available to engage with people at the show who are eager to find out how Profuz Digital’s latest technologies enhance quality and boost efficiency for broadcasters, production and post production professionals.

“Profuz LAPIS brings game-changing feature enhancements that further enriches the user experience. NAB provides the perfect space to showcase these exciting advancements, and we look forward to welcoming people to meet with me there to show them how our software can benefit them, now and in the future.” Boris Petrov, Profuz Digital’s senior software architect outlines.

“The personalized presentations I am holding at NAB will help to highlight how creative professionals can seamlessly work anywhere by accessing tools they can depend on. I’ll be sharing with those at the show, how LAPIS can make a fundamental difference to an organization, irrespective of size. I look forward to meeting up with technology partners, customers and many other professionals at NAB. There will be some exciting announcements throughout the event, including the official launch of our dedicated Profuz LAPIS website (www.profuzlapis.com) ”.

CEO of Profuz Digital Ivanka Vassileva adds, “We are passionate about providing leading-edge resources for both freelancers and companies of all sizes to help them navigate the dynamic mediascape, while armed with the best technology. Our goals are to continually refine AI capabilities in our media asset management system Profuz LAPIS by automatically classifying audiovisual content and texts to make searching ever more powerful. We continue to stay true to our user-focused approach in everything we do, and this is reflected in the upgrades we have made to the latest version of LAPIS that will feature at NAB this year. The latest developments provide a win-win situation for our customers as we further strengthen our technologies and services that we provide to the media localization industry.”

What’s New in Profuz LAPIS for NAB2024 – The latest version of Profuz LAPIS includes significant advancements in AI capabilities such as new semantic search. LAPIS boasts machine translation and transcription engines that integrate with Amazon, Whisper, Assembly AI, and others. Other upgrades include CG control through the Playlist and TV Channel Scheduling, image sequence support for video animation, parametrized events in the Playlist with customized properties, employees’ work shifts management and clock-in/clock-out with Geo location features, secure login with passkey, Geo location data and map support. Other features across its MAM, News Management and Project Management modules include AI capabilities for automatic speech-to-text and machine translation, advanced planning and scheduling capabilities, complex media assets, and audio and video chunks, storage capacity monitoring, the ability to publish content to social media platforms such as YouTube, Twitter and LinkedIn, weekly and monthly program templates, broadcasting channels’ time zone settings, subtitling and dubbing process management, news feed imports from external news agencies and much more. (Refer to a comprehensive list of new features here https://profuzlapis.com/downloads/)

Organisations using Profuz Digital’s technologies include London’s Wilco Media, Euro Media Group Belgium, Tarjama in the UAE, Polsat, Bulgarian National Television, Bulgarian National Radio, IT Pros Italy, Digitalmeister GmbH, Leinhäuser Language Services GmbH, University of Warsaw, Ghent and KU Leuven University in Belgium and others.

Profuz Digital is also the force behind bespoke software solutions and localization hybrid platforms SubtitleNEXT and NEXT-TT. The SubtitleNEXT platform is used for both offline and real-time captioning for all kinds of media formats, including storage, streaming, signals and protocols. Some of the many companies that have already adopted SubtitleNEXT include EMG, where SubtitleNEXT was used for the localization of well-known TV series such as Big Little Lies, Dexter: New Blood, including other HBO productions And Just Like That and Euphoria.

NEXT-TT is a hybrid software platform for managing timed-text, dubbing and localization services for all types of content. It includes functionality for managing translation teams, audiovisual professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace enabling accelerated workflows with quality results.

Connect with Boris Petrov at NAB2024 via email or cell info@profuzdigital.com/+14067486727.

Visit www.nab.org for more information


Discover the power behind Profuz LAPIS here www.profuzlapis.com;
Find out more about SubtitleNEXT at www.SubtitleNEXT.com;
Explore the NEXT-TT platform further at https://subtitlenext.com/product-line/platform/

About Profuz Digital
Profuz Digital develops and provides performance-leading solutions for customisable engineering system integration to empower content providers, broadcast, production, and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. Profuz Digital’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, along with committed teamwork. Creators of the advanced real-time and offline captioning and subtitling software platform SubtitleNEXT and Profuz Digital’s digital asset workflow management platforms, Profuz LAPIS, designed to efficiently centralise processes and data all under one roof. The NEXT-TT system combines SubtitleNEXT’s functionalities with Profuz LAPIS into an all-in-one powerful hybrid technology-base that provides media professionals with a versatile backbone for enhanced localization services. NEXT-TT can be customised to produce targeted management and efficient workflows. It manages subtitles, dubbing and localization services for media content including the coordination of teams of translators, subtitlers, AV professionals, creative freelancers, while providing users with powerful toolsets in a secure workspace environment.

www.profuzdigital.com