Profuz Digital and PlayBox Technology EU (PBT EU) Announce Strategic Partnership to Help More Businesses Manage Their Information and Processes with Efficiency

Profuz Digital Inc., a Toronto-based software company and PlayBox Technology Europe Ltd. (PBT EU), a leading broadcast manufacturer and global systems integration specialist, are thrilled to announce their new strategic partnership. With extensive experience in the development, integration, distribution and support of complete solutions for data and processes management in IT, Media and Advertising, PBT EU is capable to provide the highest level quality services which together with the software capabilities of Profuz LAPIS will allow to many companies to dramatically boost their efficiency. PBT EU becomes the global distributor and main technological partner of Profuz Digital. Profuz Digital will present LAPIS for the first time at the PBT EU booth at IBC 2016 in Amsterdam this September.

LAPIS is a new generation BMS which streamlines the management of all contents, data and processes throughout the different phases from preparation till simultaneous delivery to OTT, VOD and others. Resolving multiple information management and security problems, LAPIS reduces dramatically the time and resources for integration, deployment, configuration, implementation, education, support and maintenance.

As a worldwide distributor of Profuz Digital’s LAPIS, PBT EU will be providing even wider range of solutions for organizations which are looking for flexibility and speed in achieving business goals.

Vladimir Stanic, PBT EU General Manager, said regarding the partnership, “We chose to distribute LAPIS because it fills a void in Broadcasting in terms of efficiency, affordability and adaptability to the business needs of a wide spectrum of organizations. What makes LAPIS so powerful is its transferability and endless possibilities for customization which reduces costs and overhead significantly. It complements perfectly our newest EXEcutor server line by adding a new generation management layer on top. The team at Profuz Digital is extremely capable and ambitious, and we are confident that they can continue to deliver flawless support and enhancements. Therefore, all of PBT EU existing customers as well as the new ones can count on the reliable integration of LAPIS with the rest of our products.”

About PlayBox Technology EU (PBT EU)

Industry-leading manufacturer of the innovative EXEcutor™ Broadcast Servers and global systems integration specialist of broadcast, multimedia and production hardware and software solutions, PBT EU brings a fresh and flexible approach appealing to both partners and customers alike. The dynamic company offers an unparalleled bespoke service that meets its customers’ specific requirements head-on across broadcasters, production and post-production organisations. Equipped with an energetic and highly experienced team at hand, PBT EU provides a truly unique offering – a dedicated team focused on delivering a consistent customer-centric value-add service which includes consultation and design, implementation of projects and products, as well as 24-hour access technical support. Renowned for exceptional personable and professional service, as well as rapid deployment of advanced systems and solutions, which include complex installations of new television channels for example, the company is well-placed to meet the varying and challenging demands across all broadcast environments. With many years of expertise behind them, including their vast knowledge of PlayBox Technology products of which they bring continuity of the well-renowned brand through PBT EU solutions, the company’s acumen and passion of the market and customers they support, are second to none.